Expert Guidance and Strategy for CPG, Food and & Beverage Brands
Food & Beverage Industry Advising and Sales Management
Summit Sales Consulting delivers results-focused Food and Beverage Consulting to drive tangible growth. We empower emerging and growing brands with Strategic Planning, Market Readiness, and in-depth knowledge of the Market Landscape. As your trusted advisor, we provide expert guidance to help you navigate a competitive industry and achieve your goals.
Introduction to Adam Hertel
Adam is a proven CPG leader offering food and beverage consulting with over two decades of experience in the natural products industry. His expertise spans better-for-you food, beverage, and supplements, making him a valuable CPG Advisor. He excels in strategic growth, sales execution, and building omnichannel success. Adam's current role at Rudi's Bakery and prior leadership at Ito En North America and Organifi position him as a Trusted Advisor with deep industry knowledge.
Services
Summit Sales Consulting provides strategic sales guidance and planning to drive growth for your food & beverage brand. Our longstanding industry expertise and strategic partnerships across omnichannel sales (retail, grocery, food service, e-commerce, and more) enable us to create customized route-to-market solutions that achieve your unique goals.
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Advise
- Business Plan Development
- Route to Market Strategy
- Scaling Sales Growth
- Product Strategy
- Retail Presentations
- Contractual Agreements
- Profit & Loss Financial Analysis
- Marketing & Trade Spend
- Sales Team Growth Mapping
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Identify
- Market Opportunities
- Business Drivers
- Consumer Targets
- Strategic Business Partners
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Connect
- Retailers
- Distributors
- Brokers
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Sales & Revenue
- Retail
- Foodservice
- Ecommerce
- Convenience
- DSD
Areas of Expertise
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Develop comprehensive growth strategies aligned with brand objectives, outlining key initiatives and milestones.
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Implement sales and marketing campaigns across channels, ensuring tactical effectiveness and alignment with strategic goals.
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Cultivate and maintain strong relationships with key accounts at national and regional levels, fostering brand growth and loyalty.
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Identify, select, and manage broker relationships to expand market reach and optimize sales performance.
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Design effective sales team structures, recruit top talent, and implement training and development programs for ongoing success.
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Research consumer preferences, market trends, and sales data to identify opportunities for product innovation and guide strategic decision-making.
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Develop accurate sales forecasts utilizing historical data, market insights, and current trends to inform production planning and resource allocation.
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Analyze profit and loss statements to identify areas for cost optimization, revenue growth, and improved profitability.
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Create budgets, track spending, and adjust strategically to align resources with business objectives and maximize ROI.
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Develop and execute compelling brand messaging and visual identity strategies that resonate with target audiences.
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Assess the viability and ROI of various marketing and trade spend initiatives to ensure effective budget allocation.
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Conduct in-depth analysis of competitors' products, pricing, marketing, and distribution strategies to inform brand positioning.
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Determine optimal pricing structures and create visually appealing packaging designs that enhance product marketability and sales performance.
Industry Press
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Why Innovation is Key To Rudi's Revival
Jane Miller and Adam Hertel, Rudi’s
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Brand Secrets & Strategies, July 2020
Empowering Bran | Raising the Bar
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BevNet Virtually Live Interview, June 2020
BEVNET Interview
